Creating content is not only a powerful way of building your personal brand but also can help you find out which ideas resonate with your audience and how you should focus your efforts.
I discussed this and so much more with my friend Dorie Clark on Episode 5 of the Reframe & Reset Your Career podcast and how a blog post turned into her first book Reinventing You, see clip below.
Dorie told me:
“I’m definitely a big believer in that you need at bats because it is very hard to predict.
I mean when I was first writing my first book “Reinventing You”, prior to coming to that as a topic, I had come up with three different ideas for potential first books that I could create and you know it turns out like pretty much no one was interested in any of them! …
“Reinventing You” actually stemmed from a random blog post that I had written for Harvard Business Review that for some reason, I did not think it was special, in any particular way but the market was like “this, we want this” and so it ended up turning into my first book!”
I am looking forward to interviewing Dorie again soon and can’t wait to talk all things job search and career development including personal branding, being strategic in your job search and the power of The Long Game!
