Reframe & Reset Your Career Podcast

Episode 10. Recycleye: Turning Trash Into Treasure – Peter Hedley

Looking to learn about how applying technology and machine learning to the recycling industry helped create an exciting start up? Peter Hedley, the co-founder and CTO of Recycleye, discussed this and much more on Episode 10 of the Reframe & Reset Your Career podcast.

In this episode, we will learn about:

His Interest in Technology and Pivot to Computer Science,

Meeting Victor and the start of Recycleye,

How He Finds New Ideas,

Technology as a medium of delivering content,

Reimagining your Career as a Start Up and Extracting Value for Your Skills,

The Reality of Working For a Start Up,

Thinking Creatively to Develop Their First Prototype,

Ways of Developing Creativity.

The Evolution of His Role As Recycleye Has Grown,

Switching Between Deep Work And Daily Tasks,

Managing Uncertainty On A Personal & Company Level

Finding A Path Into The Tech Industry, and

Fostering An Open Company Culture

Peter is the co-founder and CTO of Recycleye, a London-based intelligent waste management start up, which is training the world’s most powerful recycling robotics  with machine learning to sort recycling waste in a more efficient manner. Recycleye was founded by Victor Dewulf, CEO, and Peter, who first met at the University of Bath.

Their team of technologists and creatives has developed computer vision algorithms that replicate the power of human vision to identify every item in entire waste streams – broken down by material, object and even brand. 

Recycleye secured £1.2 million in seed funding last December with MMC Ventures and Playfair Capital leading the round, with participation from leading funds. They recently sold their first machine, which is an amazing achievement!

Peter has a degree in Civil Engineering from the University of Bath and a Masters in Computer Science from Imperial College, London.

I first met Peter three years ago when he was setting up a Technology Club along with Jack Young and Sam Collins. I knew nothing about technology but was interested in learning more and became friends with Peter, Jack and Sam. Peter was helpful when I started designing a personal development App based on neuroscience and psychology and from this research came the Reframe & Reset Your Career Podcast and YouTube channel.

Peter told me “Recycleye was Victor looking at the waste industry and also what I was doing in computer vision and then … here’s some technology that could solve this problem and applying it to the industry … specifically on things that are currently manual”.


Resources & People Mentioned

The Culture Code: The Secret of Highly Successful Groups – Daniel Coyle

Steve Jobs Stanford Speech –

Steve Wozniak

Garry Tan

Mindset – Dr Carol S. Dweck

Jeff Bezos

The Mom Test – Rob Fitzpatrick

Johnny Marr –

Dorie Clark

The Miracle Morning – Hal Elrod


Contact Peter

Recycleye Website:



Reframe & Reset Your Career Resources & Contact Info

YouTube Channel: 

LinkedIn Page:

E-mail –

Thank you for your continued support of Reframe & Reset Your Career, I do appreciate it.

It would be great to hear from you, the listeners, and your thoughts about the podcast, YouTube channel or anything else, it’s always a pleasure to hear your views. I have had some great reviews but not had any way of responding. 


*Reframe & Reset Your Career, including any comments made by the host and guests, is for informational purposes only and does not constitute advice of any description, including but not restricted to financial, legal, investing or medical advice.*

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